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Be a master of your financial destiny. Turn your business into a cash generating, profit making machine and secure your financial freedom.
Leveraging cash, profits and wealth to secure sustainable financial freedom.
Is your business experiencing cash flow issues? Stop procrastinating and become a master of your financial destiny and turn your business into a cash generating, profit making machine that it’s destined to be.
Struggle to make consistent profits? Ever wonder why you have healthy profits yet your bank account has no cash in it? Afraid to check your bank balance? Tired of having to scrounge up cash to meet the weekly payroll or satisfy suppliers chasing payment? Frustrated that you’re always the last to get paid?
You are not alone.
Entrepreneurs around the world have been led to believe that making profits is all there is to running a financial viable business. However when you focus solely on profits you run the risk of managing a pay-check business and when revenues and profits dry up, your business vanishes.
In Discover Your Finance Engine, author Debra Cooper disputes this myth and demonstrates how cash flows through your business using the three core financial statements and an engaging case study. You will discover …
- The cash balance your business requires to survive no matter the economic environment;
- The key to generating consistent profits ensuring you meet all of your business’ cash needs;
- How to free up cash that gets trapped in your business’ processes;
- Your Finance Engine is an asset you can use to drive your business and achieve your vision;
- The elusive path to financial freedom where stakeholders are paid on time and you draw a consistent wage without the need to regularly prop up your business’ cash balance.
By investing in yourself and improving your financial literacy you can unlock the confusion about your cash flow and be empowered in your decision making.
Regain control of your business and secure sustainable financial freedom today!
Who Is it For?
Discover Your Finance Engine, has been written specifically for the small business entrepreneur.
It provides guidance to assist the small business entrepreneur understand the three core financial statements of their own business and rather than those of a corporate entity you are intending to buy shares in.
Whether you’re running a profitable business or you’re under severe financial stress, ‘Discover Your Finance Engine’ can assist you in improving your business’ finances.
You may be just a startup and want to ensure you are on the right foot from the outset. Or you maybe a seasoned entrepreneur who has been in business for a while and wants to improve your level of financial literacy and management so that your money is working as hard for you as you are in making it.
You may already be utilizing the resources of a bookkeeper and want to ensure you are maximizing the benefit of having utilizing this resource. You may engage a public accountant and would like to understand the language they speak so you can leverage on the invaluable high level advice they can provide your business.
You may want to grow your business but are at a loss at how to manage your cash so that there is enough to reinvest into your business and realize your intended vision.
Or you may be experiencing financial stress and need to get a handle on how cash moves through your business and how you can manage it better so that you can pay your bills as they fall due and even get paid yourself on a consistent basis.
Whether you are just starting out or are a seasoned entrepreneur, Discover Your Finance Engine will help you to …
⇒ uncover intellectual knowledge you did not know about your business
⇒ understand intimately how your business makes money and;
⇒ how to manage your finances better to ensure there is always cash in your bank account when you need it.
Endorsement - Gino Wickman
‘A thorough and intuitive guide to understanding how money flows in and out of your business. An indispensable must for the start-up or seasonal entrepreneur who wants to grow their business.’
Gino Wickman – Author of Traction and Entrepreneurial Leap
What is it about?
Discover Your Finance Engine discusses the structure of your finance function and how to optimize it for your business.
It describes how cash flows through your business with use of the 3 Core Financial Statements your finance function can provide.
Specifically it …
⇒ is easy to read and uses every day language for the non-financially savvy business owner;
⇒ provides definitions of the accounting jargon that is used and present on the small business’ financial statements;
⇒ demonstrates how your cash is reported in your monthly reports and identifies where cash gets trapped;
⇒ outlines a fictional case study of a small business experiencing the most common cash problems encountered by the smaller entity;
⇒ written the case study in fiction so it is easier for the reader to digest and relate to;
⇒ uses the case study to demonstrate how to identify cash problems and use this knowledge to define strategies to remedy the situations.
selling Worldwide
The book’s context is applicable to all regions.
Currently selling in USA, UK, Europe and Australia!
What you will learn!
By reading and implementing the knowledge you gain from Discover Your Finance Engine you should be able to …
⇒ Identify the 3 Core Financial Statements;
⇒ Identify, understand and interpret the elements reported on each financial statements;
⇒ Interpret the cash implications of each element;
⇒ Understand and interpret the relationship of each element with others on the same financial statement;
⇒ Understand the relationship each financial statement has with the other two;
⇒ Be able to identify discrepancies, losses and wins in the elements reported;
⇒ Have more clarity about how your decisions can influence the financial statements and your financial position;
⇒ Be in an informed and empowered position to manage your SME’s Finance Engine to realize your vision.
Formats
E-Book
Paperback
Hardcover
The Promise ...
Discover: Realize the asset and tool your finance function can be.
Finance Engine: Manage your money so that it works just as hard as you do and propels your business forward.
Leveraging: Make the most of your financial wins and turnaround your financial losses.
Cash, Profits and Wealth: Use the 3 Core Financial Statements as the platform to leverage and grow your business.
Secure: Take control of your financial future and drive your business rather than let it drive you.
Sustainable: Shore up the financial stability of your business so you can sustain whatever the financial environment you operate within.
Financial Freedom: Regain financial and personal wellbeing and reignite the passion that lured you on the small business journey.
Available
Traditional Bookstores
Online Bookstores
Fictional Case Study
“I found the case study so engaging. Even though it was on a business different to mine, I found it easy to follow and apply to my own business. I liked ‘Sam’ although I’m not too fond of his wife.” – Voula, Director of In-Beauty Beaconsfield
The case study is not only on a fictional landscaping business it is also written in FICTION.
We meet Sam when he learns that an interest only loan his brother-in-law granted him at the outset of setting up his small business suddenly has to be repaid in full. As he begins the process of finding these funds he discovers his business’ cash problems go much deeper and it sets him on the journey of discovering the ‘Finance Engine’ of his business and implementing strategies that will shore up its financial stability but also his personal wellbeing.
The case study not only demonstrates how to read and interpret how cash flows through a business but also provides guidance on how to use this information to financially strengthen your business and drive it forward.
Author ... Debra Cooper BEc CPA MBA
30 years of experience working with and alongside small/medium business owners.
What people are saying!
“I wish I had this book years ago it would have helped me recognize where I needed to change things. Great reading … it will be handy going forward.”
– Dale Cooksey, Director of Brental Plumbing and Drainage
– Voula, Director of In-Beauty Beaconsfield
“It is unusual for me to read through a book in 2 days, so you have kept my interest. I found ‘Discover Your Finance Engine’ clearly written, and easy to follow. I enjoyed the realistic and entertaining case study. This book provides a very necessary service, considering the high failure rate of SME.”
– Noel Hillman, Melbourne and Metropolitan Board of Works
Don't waste another moment ...
Purchase your copy today and start your journey toward securing sustainable financial freedom.